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Visual identity system for a small-batch donut company.

Dough_Banner_July20-01.jpg

Client: Enjoy Dough

Category: Branding, Graphic Design

Scope: Logo Design, Brand Identity, Label Design, Banner Design

Enjoy Dough is a boutique doughnut company in Edmonton, Alberta. They specialize in 24 hour brioche dough and fresh, from scratch fillings and glazes.

The branding consists of a hand-lettered logo that is recreated into multiple, bright coloured packaging labels. Each colour variation of the logo is treated equally to bring a confetti blend of colours to their brand. The splashes of colour are also represented in the market banner we designed for them.

LOGO CONCEPTS

Graphic showing four initial logo designs for Dough.

Logo Design

Dough final logo design.
Dough final logo design.
Dough final logo design.
Dough final logo design.
Graphic showing colour variations of Dough wordmark.

Brand Applications

Dough_Banner_July20_print-01.jpg
Photograph showing two donuts on top of a wooden board. In the background are two paper bags with stickers with the Dough logo on them.
Photograph showing several paper doughnut boxes that have the Dough logo printed on top.

MORE WORK