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Branding and packaging for a company that produces and sells handmade noodle kits.

Graphic with illustration of cartoon chickens breathing fire, surrounded by hot peppers. Illustration is overtop a background of wavy lines.

Client: Nai Nai Mie Canada

Category: Branding, Packaging, Graphic Design, Website Design, Illustration

Scope: Logo Design, Brand Identity, Packaging Design, Illustration, Hand-lettering, Website, Business Card, Label Design, Art Direction

Additional Credits: Business Card printing by Zoum, brand photography by Jinsei Media.

www.nainaimie.ca

Nai Nai Mie Canada is a small business producing traditional Indonesian-style noodle kits. Their noodles are handmade using a family recipe perfected across generations. They offer three flavors of take-home frozen kits that are ready to eat in less than 5 minutes.

This project gave us an opportunity to use our hand-lettering and illustration skills; with everything from their logo to their packaging illustrated completely by hand. We started with their logo and visual identity, then created illustrations and labels for their products. We art directed a brand photoshoot with Jinsei Media and designed their packaging using a mixture of photography and illustration to highlight their vibrant and fun branding. Over the course of 2020 and 2021, we had the opportunity to design their website, business cards, signage, and labels for their limited edition products.

LOGO CONCEPTS

Graphic showing initial logo concepts.

VISUAL IDENTITY

Nai Nai Mie brand illustration of a cow.
Graphic showing brand lettering.
Nai Nai Mie logo.
Nai Nai Mie brand illustration of a chickens.
Nai Nai Mie brand illustration of a chickens on a branch.
Nai Nai Mie brand illustration of different noodle cooking techniques.

PACKAGING Design

Photograph of noodle packaging.
Illustration and lettering for Nai Nai Mie's shiitake noodle kit.
Photograph of noodle packaging.
Photograph of noodle packaging.
Photograph of noodle packaging.
Illustration and lettering for Nai Nai Mie's Tonkotsu noodle kit.

Brand materials & Photography

Photograph of a chef creating hand pulled noodles.
Photograph of ceramic bowl with Nai Nai Mie noodles on a wooden table.
Graphic showing brand lettering.
Photograph of front and back of Nai Nai Mie business cards on a white background.
NNM_Brand_Post-09.jpg

MORE WORK