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High-end brand and packaging for luxury caramels produced in Flagstaff Alberta.

Client: Salted

Category: Logo Design, Branding, Graphic Design, Website, Packaging Design

Scope: Logo Design, Visual Identity, Stickers, Packaging Design, Stationery Design, Website Design, Printer Coordination

Additional Credits: Inserts printed by Zoum, Sleeve printed by NexGen Graphics, Stickers by Jukebox Print, Gift Box printed by PackMojo

Salted is a high-end luxury brand of salted caramels produced in Flagstaff, Alberta. Queens of baking, spreadsheets, and creative thinking, the Salted team is made up of 3 moms who believe in a balance between work and date nights.

We created their brand to attract a niche market of female buyers who love to indulge. With a luxury aesthetic, we designed their visual identity to represent the ooziness and folds of caramel. Along with the logo and full visual identity, we designed a full e-commerce website as well as a suite of packaging. We launched their brand with their 12 Days of Caramels advent calendar. The box features a soft-touch finish with gold foiling and is wrapped with a festive sleeve to tell you all about the holiday collection. Inside the box is an insert for their about us, and a bottom insert placed underneath the caramels that reveal 12 sassy phrases. Since then, we've had the pleasure of working with them on their seasonal signature collections.

www.shopsalted.com

Initial COncepts

BRANDING

Graphic showing Salted's brand colours.
Graphic showing Salted logo colour variations.
Graphic showing brand's initial moodboard.
Graphic showing Salted brand pattern.

BRAND APPLICATIONS & Packaging

Photograph showing Salted packaging on a white background.
Photograph showing Salted packaging on a white background.
Photograph showing Salted packaging and postcards on a white background.
Photograph showing several Salted caramels on top of a branded postcard on a white background.
Photograph showing Salted boxes on a white background.
Photograph showing Salted brand materials on a white background.
Photograph of Salted box.

seasonal Packaging

Photograph of Salted holiday collection packaging with several caramels in front of the box.
Photograph of Salted holiday collection packaging with several caramels in front of the box.
Photograph of Salted Holiday packaging.
Photograph of Salted packaging with three caramels stacked on top.
Photograph of Salted Easter packaging.
Photograph of Salted's The Crafted Collection packaging with several caramels and almonds in front.
Photograph of Salted packaging.

MORE WORK