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A complete personal brand for a Saskatchewan-based realtor.

Graphic of brand pattern.

Kindra Sowden is a real estate consultant from Saskatoon Saskatchewan. Kindra’s passion is helping her clients enter new phases of their lives, making sure they feel confident that they are making good decisions that shape their future and their family’s future.

We collaborated with Ally Mcilwraith from Brand on Purpose to create a unified visual voice for Kindra. Many of the elements of her brand not only reflect her personal style, but they also tell her story and values as a realtor. We designed her logo to represent a series of picture frames - a snapshot of ones memories. A home and community then sit within those frames. We expanded her logo into a series of graphics that were applied to her brand material. In a separate client-facing stationery set (presentation folder and thank you card), we paid homage to her home city by using a similar aesthetic to outline Saskatoon’s popular landmarks.

“I still love my brand design and appreciate the time you spent to truly understand who I am and what I’m about, you are such a gifted human”
— Kindra Sowden

Client: Kindra Sowden

Category: Branding, Graphic Design, Digital Media

Scope: Logo Design, Visual Identity, Business Card, Presentation Folder, Thank you card, Video Graphics, Social Media Templates, Printer Coordination

Additional Credits: Brand Strategy by Ally Mcilwraith, Stationery printed by NexGen Graphix and Zoum

Logo Concepts

Kindra_Brandelements-09.jpg

BRANDING

Graphic showing Kindra Sowden on a taupe background.
Graphic showing Kindra Sowden on a sage background.
Graphic showing Kindra Sowden on a navy background.
Graphic showing Kindra Sowden on a rust background.
Graphic showing logo variations for Kindra Sowden.
Graphic showing Kindra Sowden brand pattern.
Graphic showing Kindra Sowden brand typography.
Graphic showing Kindra Sowden brand pattern.

BRAND APPLICATIONS

Photograph showing branded folder and postcard on a white background.
Photograph showing branded thank you card on a white background.
Photograph of Kindra Sowden business card on white background.
Graphic showing mockup of Kindra Sowden website on a desktop computer and laptop.
Graphic showing two phones with mockups of Kindra Sowden Instagram graphics.
Social media graphic example. Grey text on navy background that reads "the real life of real estate".

MORE WORK