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A series of custom illustrations for a mental health campaign.

Alberta School Employee Benefit Program provides sustainable, holistic health benefits and services for Alberta's public education sector. They’ve been apart of the Alberta Education community since 1968 and are always adapting and looking for new ways to reach and support covered members.

ASEBP reached out to us looking for a quarterly series of illustrations for their “It Takes A Village” mental health campaign. Each month in the year focusing on a different theme related to mental health support and well-being. This year-long campaign set the foundation for being open about one’s own mental health, the ongoing toll of COVID-19 and encouraging members to make positive choices that support their mental health and well-being, especially during the Covid-19 pandemic. The campaign began with the foundational artwork. We then created custom illustrations for each quarter with a different area of focus: 1) Heart health & Physical Activity 2) Social Connection 3) Reconnecting with society and unwinding 4) Maintaining a healthy body, mind and soul. All campaign artwork was adapted and resized for all of ASEBP’s social media channels as well as posters to ensure they were able to clearly reach their audience on a variety of traditional and digital platforms.

www.asebp.ca

Client: ASEBP

Category: Graphic Design, Illustration

Scope: Illustrations, Posters, Social Media Posts & Banners

foundational artwork

Brand illustration of a person in a mental health crisis being supported by their community. Text integrated into the illustration reads "It Takes a Village to Support Your Mental Health"

Quarter One

Quarter Two

Quarter Three

Quarter Four

Magazine ads

Poster design featuring illustration showing hands holding a scene of people nestled between hills, buildings, leaves and rivers.
Poster design featuring illustration of people sitting around a campire.
Poster design featuring an illustration of a person sitting peacefully with a scene of people talking and engaging with their community.
Poster design featuring an illustration of a person sleeping in bed with scenes of people interacting together floating behind the person's head.

Social Media Banners

Graphic featuring illustration showing hands holding a scene of people nestled between hills, buildings, leaves and rivers.
Square graphic featuring illustration showing hands holding a scene of people nestled between hills, buildings, leaves and rivers.
Square graphic featuring an illustration of a person sitting peacefully with a scene of people talking and engaging with their community.
Banner graphic featuring an illustration of a person sitting peacefully with a scene of people talking and engaging with their community.
Banner graphic featuring illustration of people sitting around a campfire.
Square graphic featuring illustration of people sitting around a campfire.
Square graphic featuring an illustration of a person sleeping in bed with scenes of people interacting together floating behind the person's head.
Banner graphic featuring an illustration of a person sleeping in bed with scenes of people interacting together floating behind the person's head.

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